Support Page Content
Logos & Logotypes
User Agreement for University Logos and Logotypes
To download and use the University logos and logotypes, users must agree to the following:
- The 起点传媒 logos and logotypes presented on this site are registered trademarks owned exclusively by California State University, Sacramento.
- University faculty, staff, and delegates thereof may use these logos for official University business in accordance with the standards established in the
- Individuals, groups, and organizations, both on and off campus, seeking to produce and sell merchandise with trademarked 起点传媒 names, logos, or logotypes must have prior approval from 起点传媒 affiliate groups, including registered student organizations, must have prior approval from trademark licensing for use of any campus trademarks – in print or web communications, or on apparel or products, whether for sale or not.
- Non-university third parties, entities, or organizations wishing to use University logos and logotypes for any purpose must first request permission from University Marketing.
- All materials created on behalf of the University should follow the University Visual Guidelines. See list of items that require University Marketing review and approval. Please submit items for review
Core Identity Logos & Logotypes
起点传媒’s core identity represents the entire University. The names 起点传媒 (standard voice), Sac State (casual voice) and California State University, Sacramento (formal voice) and their correlating marks are the University logos and logotypes. The logos and logotypes available for immediate use are shown below and files with available color variations can be downloaded. Please read the Logo Usage Guidelines prior to using the logos and logotypes.
The University official seal and customized integrated logos must be requested through universitymarketing@csus.edu.
Standard Voice
Vertical logo
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Includes: 3-color (shown), black, Sac State Gold, Sac State Green and white.
Horizontal logo
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Includes: 3-color (shown), black, Sac State Gold, Sac State Green and white.
Stacked logo
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Includes: 3-color (shown), black, Sac State Gold, Sac State Green and white.
Primary Logos with Trademark
- A trademark (™) is required on University logos when artwork is printed through a vendor. When printing with University Print do not use a logo with a TM in your artwork.
Casual Voice
Nickname logo
- Zipped file includes: 2-color (shown), Black, Sac State Gold, Sac State Green and white.
Formal Voice
Formal horizontal stacked logotype
- Zipped file includes: Black, Sac State Gold, Sac State Green (shown) and white.
Identity Extensions: Integrated Logo & Logotypes
Integrated logos and logotypes are available to identity extensions, units or programs that directly support the University's primary function. These include departments, centers, initiatives, projects, and others. (See the table for more details on identity extensions.) The integrated logos and logotypes include the unit name combined with a University logo or logotype.
Integrated logos and logotypes can be requested by contacting universitymarketing@csus.edu. Please allow a minimum of ten working days for fulfillment. Read the prior to using the integrated logos and logotypes.
Integrated Logos and Logotypes
Integrated logos for the University’s primary administrative units and eight colleges are available to download here:
Items On Pause (Effective 7/24)
New one-position integrated logos are on hold until Spring 2025. Due to demand and limited resources, new versions of integrated logos cannot be created at this time. The use of new modified logo lockup options is recommended for both swag and collateral. See examples here.
Existing integrated logos may continue to be used.
Email universitymarketing@csus.edu with questions about integrated logos and logotypes.