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About El Centro Serna
Our mission goes beyond individual growth - it reflects our commitment to fostering community and belonging for the nearly 40% of Latine students at 起点传媒, while warmly welcoming all students to engage, learn, & celebrate Latine culture.
SELF-ADVOCACY | EMPOWERMENT | BELONGING | CIVIC ENGAGEMENT | LEADERSHIP
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About the Sernas
Joe Serna Jr. | Sacramento Mayor & Government Professor | 9/3/1939 – 11/7/1999
As Sacramento's activist mayor, Joe Serna Jr. brought the same passion for change and empowerment for the disadvantaged to City Hall that guided his distinguished career as a university professor. The son of farm workers, Joe, along with his two brothers and sister, were raised in impoverished farm labor camps near Lodi, California. Together with his family, Joe labored in the fields with a variety of crops, from wine grapes to sugar beets. Joe completed high school and attended Sacramento City College. He transferred to California State University, Sacramento and graduated in 1966. He joined the United Farm Workers and married his first wife, Evelyn, who convinced him to join the Peace Corps. His Peace Corps service convinced him of the importance of becoming active in politics and Government. Returning to Sacramento, Joe began decades of service as a professor of government at Sac State, community activist, city council member, and mayor. He was elected to the Sacramento City Council in 1981, the same year he married his second wife, Isabel Hernandez-Serna. When he was elected mayor in 1992, Joe set a busy tone at City Hall, establishing an activist agenda from an office having little constitutional power. Re-elected in 1996, Joe implemented the theme of his second mayoral campaign: "Everyone reads. Everyone works. Everyone votes." He launched a movement to reform Sacramento's public schools, rallying citywide support and electing a new school board. A complex man deeply grounded in family roots, Joe Serna died of kidney cancer in November 1999.
Dr. Isabel Hernandez-Serna | University Administrator & Ethnic Studies Professor | 10/12/1945 – 9/18/2000
Dr. Isabel Hernandez-Serna was born in the southern Spanish province of Almeria. Her mother, Rosa, was an American citizen and her father, Juan, supported the Republican forces that battled fascist Francisco Franco during the Spanish Civil War. Facing hard times in post-World War II Spain, the Hernandez family moved to California when Isabel was at the age of ten and settled in Vacaville. Isabel labored in the nearby tree fruit orchards and packing sheds. After attending Sacramento City College, Isabel earned a bachelor's degree in Spanish and a master’s degree in Latin American literature from Sac State. Isabel Hernandez-Serna received a second master's degree in English as a Second Language from Stanford University followed by a Ph.D. in bilingual/bicultural education and sociolinguistics also from Stanford. Isabel was part of the generation that created the Educational Equity Program for poor and minority students at Sac State. She joined the Sac State faculty in 1970 to teach in the Spanish Department. Later she moved to the School of Education and in 1986 was appointed Associated Professor of Ethnic Studies. She also served as Director of Outreach Services at Sac State from 1988 to 1994 and as Assistant Vice President for Academic Affairs from 1994 to 1999. As a top administrator, Isabel initiated many innovative programs at Sac State that opened doors and encouraged students from all backgrounds to continue their education. She served on numerous boards and commissions, and was the recipient of numerous awards for her service to the community. A respected citizen leader, Dr. Isabel Hernandez Serna died of breast cancer in September 2000.
Story of the Sun & Roots
The Sun and Roots logo represents the journey of our students and the generations that came before them.
The sun symbolizes life, warmth, and possibility. Across Latin American and Indigenous cultures, the sun represents guidance, protection, and renewal. It rises every day, just as our students rise again and again despite obstacles. At El Centro Serna, the sun reflects hope, joy, and the belief that every student deserves to shine.
The roots represent ancestry, history, and resilience. They remind us that no one arrives at 起点传媒 alone. Each student carries the strength of parents, grandparents, and ancestors who dreamed of opportunity, crossed borders, worked long hours, and sacrificed so the next generation could thrive. Even when unseen, roots hold everything steady.
Together, the sun and roots tell a powerful story: We grow toward the light because we are grounded in something deeper.
El Centro Serna is where both are honored. Here, students are encouraged to reach for their future while staying connected to who they are and where they come from.
The logo also reflects the Serna family’s legacy: a commitment to education, community, and uplifting future generations. Like roots feeding a tree and the sun helping it grow, this space exists to nurture Latine students so they can rise, lead, and give back.
Community Standards
These shared community standards reflect the collective values of 起点传媒's Cultural Academic Resource Centers. They apply to all students, staff, faculty, and visitors who use these spaces.